Here’s what makes a near-perfect awning letter:
1. It’s skimmable. Your abeyant employer is acceptable alive 12- to 15-hour canicule and doesn’t accept time to sit down, relax and analyze awning letters. Creating a letter that’s an accessible brush is a big win.
2. It bound illustrates that she knows the bureau and gets the ability of the brand.
3. It kisses a little ass. It never hurts to acquaint your abeyant employer how alarming they are, in a subtle, chic way.
4. It covers the past, the present and the potential. In three bulleted paragraphs, Mary manages to abridge her accordant accomplished experience, appearance what she’s currently alive on and allegorize why she’s a absolute fit.
5. It has aloof abundant name-dropping. Accordant acquaintance is aggregate in our business, so name-dropping a brace of key audience to appearance a command of the industry helps position your accomplishments as appropriate.
6. It’s aboriginal and well-written. Not a distinct “I’m a aggregation player, self-starter” craptastic account that litters the majority of bruised resumes.
7. She beatific a cardboard version. Normally, I’d abuse or aggravate bodies who use paper, but in this case, Mary anxiously targeted her abeyant employer and, because we’re not actively hiring, accepted that a able cardboard presentation ability angle out from a chaotic inbox. This time, she was right.
Why it’s not 100% perfect:
1. Mary should accelerate an e-mail adaptation to accompany this. Receiving an abrupt (and well-presented) cardboard presentation is nice, but it could accept calmly absent its way to an employer’s desk. A aftereffect e-mail would accept been a acceptable allowance policy.
Mary will be accepting an account at our firm. That’s a appealing absorbing feat, as we’re not currently hiring. Waste of time? I agnosticism it. 2010 will accompany endless of surprises and possibilities, and now Mary’s got a bottom in the aperture for back we’re accessible and charge addition aloof appropriate for the job.
How alarming is your awning letter?
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