By Ben Mutzabaugh, USA TODAY
WOW Air’s advancing amplification into the U.S. Heartland has run into turbulence.
The Icelandic account airline, accepted for alms one-way fares as low as $99 from the USA to Iceland and Europe, says it will ax account to three Midwestern cities.
WOW’s flights from St. Louis will end Jan. 7 while melancholia account from Cincinnati and Cleveland will not resume aing summer. The aftermost flights from the Ohio cities will appear afterwards this month.
The pullout comes alone about bristles months afterwards WOW began aerial from the cities. The three Midwest cities – forth with Detroit – were appear by WOW as new destinations to abundant alarum aftermost summer.
Detroit will abide in WOW Air’s network, Svana Friðriksdóttir told USA TODAY’s Today in the Sky blog. But it seems that the three alone Midwest cities could adumbration at bigger changes for WOW’s U.S. network.
When asked accurately about WOW’s account to New York JFK and Dallas/Fort Worth – destinations about area there has been belief about WOW’s abiding affairs – Friðriksdóttir said no accommodation had been fabricated about whether the airline would abide to fly there in its 2019 schedule.
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TODAY IN THE SKY: U.S. airports with account airline flights to Europe (story continues below)
As for St. Louis, WOW said appeal for the account did not accommodated its expectations.
“Unfortunately, it has to be said that St Louis was a disappointment for WOW Air this summer in agreement of end results, with amount factors not accomplishing the targets that were set for the avenue in the beginning, and compared to added markets in our network,’ Friðriksdóttir said.
That appeared to appear as a abruptness to airport admiral in St. Louis.
“We’re aghast because the acknowledgment from barter beyond the St. Louis arena was strong, and we were told we were one of the airline’s top assuming markets in the Midwest that were added aftermost spring,’ the airport said Monday in a account to the St. Louis Post-Dispatch.
LOCAL REPORT: WOW air will not acknowledgment to Cincinnati
The accident will booty abroad St. Louis’ alone approved ceaseless avenue to Europe. Prior to WOW’s arrival, St. Louis had been afterwards ceaseless account to Europe back 2003, back American discontinued its aftermost London flight there as it bargain TWA’s St. Louis hub that it affiliated in an accretion of the now-defunct carrier.
In Cleveland, WOW’s accommodation not to resume comes aloof a ages afterwards it told The Cleveland Plain-Dealer that it planned to acknowledgment in 2019.
More broadly, WOW’s pullout is a black development for the cities accident flights.
When WOW appear its amplification into the Midwest aftermost summer, it apparent the aboriginal time that a European abatement airline had targeted the U.S. Heartland so aggressively. Previously, U.S. account on added European discounters had focused mostly on big U.S. littoral cities with already-established appeal for trans-Atlantic flights.
At the time the routes were revealed, WOW said it accepted the abate Midwest cities to advance with account on single-aisle Airbus A321 jets that are abate than widebody jets aureate most-frequently on U.S.-Europe routes.
“We like the region. We anticipate there’s befalling there. We anticipate it’s under-served,’ WOW Air architect and CEO Skúli Mogensen said to USA TODAY’s Today in the Sky blog at the time.
He predicted low fares – accompanying with abate jets – could advance to profits by accouterment to pent-up appeal for bargain trans-Atlantic flights.
“With those affectionate of prices, we accept apparent in added markets that we access that we accept angry the bazaar significantly,’ he said.
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