There are many ways in which you can promote your website. A few top methods are the following:

• Get your website registered with a directory based engine like www.dmoz.org. There are many such other websites also. These list the names of websites that are registered with them. Also the sites are categorized as per their content and theme. Thus it is much easier for visitors to search for sites on a relevant topic. This is definitely a great method to publicize your web design and will get you a number of regular visitors. Also look for specialist directories in your field. These tend to drive the most targeted traffic.
• Get your website to feature on Google, etc. these are the biggies in the world of search engines. Most people resort to these particular sites when they need to search for some important information. Thus they are great way to give your websites that much needed boost.
• Give a little information about your website to each and every mail recipient of yours. This should not be very elaborate as a stranger will not be much interested in knowing the grittiest of your web design. This should be very brief and impact like the name of your site, its URL, its theme and your position in context of the website. This definitely creates an impact and at least 5 out of 10 people will definitely visit the URL when they receive your email.
• Join forums related to the content on your website. This also gives your website an added advantage. Post replies on sites like mouthshutreviews, yahoo answers, etc. these forums are also a great way to catch attention.
• Find sites which have similar content as your website. Make sure they are not your competitors. Get these sites to promote your website link. This will also give you an edge over others.
• Visit www.awardsites.com. Get to know about all the existing awards for web designs. Try and make an excellent web design so that you win some accolade. This will automatically bring in lots of publicity.
• Register with bulletin boards on the internet. These are similar to forums and newsgroups. They will give a lot of information about your website and also inform the visitors about its daily updates.
• You may also publicize your website in your blog. This is a very personalized way of getting the message across. Your employees can also do the same.
• Television is a very powerful media. Try and advertise your website in ads. Make them catchy so that people visit your website out of curiosity. Do not leave any gaps in promotion. Do each and everything possible. Only online promotion will not do the entire job.
• Lastly, word of mouth is an age old strategy that has always worked. If you have good networking skills and can afford to do a word of mouth campaign then nothing like it. It is a fabulous promotion technique.