• Get your website registered with a directory based engine like www.dmoz.org. There are many such other websites also. These list the names of websites that are registered with them. Also the sites are categorized as per their content and theme. Thus it is much easier for visitors to search for sites on a relevant topic. This is definitely a great method to publicize your web design and will get you a number of regular visitors. Also look for specialist directories in your field. These tend to drive the most targeted traffic.
• Get your website to feature on Google, etc. these are the biggies in the world of search engines. Most people resort to these particular sites when they need to search for some important information. Thus they are great way to give your websites that much needed boost.
• Give a little information about your website to each and every mail recipient of yours. This should not be very elaborate as a stranger will not be much interested in knowing the grittiest of your web design. This should be very brief and impact like the name of your site, its URL, its theme and your position in context of the website. This definitely creates an impact and at least 5 out of 10 people will definitely visit the URL when they receive your email.
• Join forums related to the content on your website. This also gives your website an added advantage. Post replies on sites like mouthshutreviews, yahoo answers, etc. these forums are also a great way to catch attention.
• Find sites which have similar content as your website. Make sure they are not your competitors. Get these sites to promote your website link. This will also give you an edge over others.
• Visit www.awardsites.com. Get to know about all the existing awards for web designs. Try and make an excellent web design so that you win some accolade. This will automatically bring in lots of publicity.
• Register with bulletin boards on the internet. These are similar to forums and newsgroups. They will give a lot of information about your website and also inform the visitors about its daily updates.
• You may also publicize your website in your blog. This is a very personalized way of getting the message across. Your employees can also do the same.
• Television is a very powerful media. Try and advertise your website in ads. Make them catchy so that people visit your website out of curiosity. Do not leave any gaps in promotion. Do each and everything possible. Only online promotion will not do the entire job.
• Lastly, word of mouth is an age old strategy that has always worked. If you have good networking skills and can afford to do a word of mouth campaign then nothing like it. It is a fabulous promotion technique.

•  Register your website with a search engine. This is the first and basic step for any new web design. And this is a must. Your website should feature among the top few searches when people try to look for relevant content on the search engines. This will give your website the required boost. Also make sure your website contains all relevant keywords with which people usually tend to search the required topic. However, this is not the sole step to website building.

•  Also register yourself with some web directory like yahoo. These are less popular than search engines but will also help you immensely.

•  Get linked to some well established website on the net. This is another way to promote your product. Search engines like Google tend to give extra favors to sites that are linked with some already existing popular site.

•  Create a unique email signature for yourself. Mail people to make them know more about your site. But mail only those who have searched for your site and visited it at least once. Do not go on a mailing spree. People will never visit your website if you do that!

•  Be a member of newsgroups. Yahoo has many newsgroups. So do many other websites. It is another good way of being in contact with a lot of people. It also makes a lot of people aware about your website and its day to day updates.

•  Create offline techniques of promotion as well. Do not confine yourself to online activity. Do promotional campaigns for your creation. Try to advertise in newspapers and magazines.

•  You may also consider joining web rings, partnerships or affiliations.

•  You may also opt for banner advertising if you feel that web rings are not your cup of tea.

•  Your achievements will also count when it comes to the popularity of your website. If your website is genuinely of good quality, it is sure to win some accolade. This will definitely work in your favor. So put in all the effort that you can in making your website a well designed one. It will surely bring you a lot of followers.

•  Make your website as easy to navigate as possible. This always works as users long for easy looking websites. Make the information easily accessible.