All of us are not high-profile web designers, and we can’t all design sites that look as good as Face book . However, there are certain basic elements that one can stick to, these fundamental rules of good web design can help pull in your visitors. Firstly, your home page should be crystal clear. What is your website about ? What kind of product or service are you aiming to sell ? What can you give potential customers ? What kind of statement are you trying to make ? Whatever you’re trying to say – say it, clearly and without rambling on, on your homepage. Remember that a good homepage can make visitors click on to other pages, a bad homepage will drive visitors away.

Keep your text crisp and concise – don’t take up endless pages. This will make your website boring, with a capital B. Many make the mistake of thinking that the text of the website is not related to the website design itself, but they’re wrong – it is. In a very essential way, it draws our eyes to the design itself. So make sure that your background goes with the text, ideally, the background should not be preventing a visitor’s smooth reading of the text. Keep your font to a good one – too small requires squinting (which makes visitors lose patience and close the window of the website), and too big is too difficult to read.

When it comes to graphics, get browser-safe colors , and try not to go overboard with the loud, flashy graphics. Stay away from big, bold buttons, and make sure that animated graphics can turn off by themselves. You don’t want your visitors to shut down their computers with aching eyes and headaches, do you ?

Keep the bars and buttons of navigation simple and user-friendly. Remember, the key word is consistency. Don’t use a certain button on one page of the site, and another button on another page. This will confuse your visitors. After all, you need to be providing them information about where they are on the site, which page they are currently reading. Ideally, opt for a website map or index, to make things clearer.

Just a few more basics you need to know, to have that wonderfully designed website that everyone talks about – make sure your pages are light and download speedily, make proper use of graphics (photos, pull quotes, etc.) to stop the text from getting monotonous, and finally – with consistency (making every page look like it belongs to the same website) you can pull off a fantastic job!