Color is imperative to the collection of your standard Web designer, and even then many designers cannot realize that these colors they choose might be having an effect that they even do not realize. It is very important to understand that colors are a big part of design and people do react to them at the visceral level and in most cases people do not realize that they are reacting to it. An example of this can be seen in the U.S. hospitals where the nurses are dressed in light blues along with pale pinks. One reason is that there are calming colors and they have a soothing effect to the eye. The patients at the hospitals colors react to these colors and upset patients can feel better when they see soothing colors. Like this colors are a very big part of designing a website and you need to know the importance of colors globally, economically and even socially. There are some question that you need to answer when you are deciding the color for your website and you need to know whether the website targets a bigger audience from the East of the West. What sort of audiences is your website looking at and whether these are primarily female or male.
The reason I say it is important to understand your audience is because different colors affect people differently. Culturally speaking, if we talk of a color like white, in the East, white represents death while in the West it primarily represents marriage. If you are making a website that could attract people from the East then a website which is white in color might not bring you the kind of people you are looking at. Even in case of people of different age groups it is important for you to know whether your website will attract a young crowd or will people from all age groups be a part of it.
Colors make your website look good so, you will hardly find website that are n black and white. Culturally you will need to know how different colors are seen in different cultures and different parts of the world. Colors can also represent different seasons for example, spring can be represented by greens and summers can be represented in golden yellow. At the same time, it might have a very red look during Christmas or change according to different festivals.