Web Design & SEO
While mystery surrounds what search engines like Google use to rank websites there are fundamentals. If you’ve ever played a sport that has learned the basics and hopefully use them to play the sport of their choice. Search Engine Optimization has the fundamentals, not clearly indicated in the guidelines for webmasters including search engines.
I want to make clear that the search engine optimization is not “magic”, nor is it fool search engines, is the practice the following basic elements in a logical and ethical. Before considering the leap in search engine optimization must understand that there will be allot of reading material. His duty as an SEO is to stay on top of industry and search for hidden gems that can increase traffic and popularity in search engines.
This article is designed for beginners. If you have been optimizing websites for a while, this is not for you, but you’re more than welcome to read on if interested.
The art of SEO is more complex, but are the main points. I will go to each one to give you an idea of the level of input you have in store for you.
Designing a search engine website is the most important aspect of SEO. First you have to consider the fact search engines are not people. These are programs designed to mimic human behavior. There are two main technologies of search engines have problems and why you should use as little as possible.
JavaScript is a platform for client-side coding. Google algorithms have difficulties to see JavaScript, but to improve their skills every day. The general rule is to avoid the use of JavaScript, if possible. If not do not use it for navigation, since it is a search engine that can follow the links to your internal pages.
Flash is a program used to create animations. You’ll notice a large number of sites using streaming video technology to display videos and noticed that some flags flashing when you visit websites. You can display text and even embed hyperlinks in Flash. The problem lies in the search engines can not see the content embedded within flash or interpret the animation.
Search engines can not interpret the images. The thing is that images are often interpreted by the web visitor. Search engines such as Google use the content in an image along with other factors to determine the image.
Now that we’ve briefly covered the technology of search engines have difficulties to see that you have to ask, “What can I make my website search engine ?
The title tag and description can help a search engine determine the topic of the website. Include title and description meta tags in the code of the website. You can view the title tag, while visiting a website and see the top of the browser window (eg Internet Explorer). It is important to be very careful in choosing your title tag. Keep it short and sweet. If you’re selling apples label must indicate the title, “Apples for sale” or “buy apples.” Make sure that you keep the title tag short and stay away from stating the phrase over and over again. Tactics, as most likely to harm than help.
Content is the most crucial for any website. It is important that the content includes the same material that was included in the “title tag”. Make sure your content reads like he speaks to visitors to the site, not a computer. Most websites for visitors to get lost because they feel that the content must include “big words” wow your audience, when in reality they have side effects.
Following these simple fundamentals will help your website in search engines, but it is not the end of each search engine optimization.